From Generative AI to Agentic AI

During the session, the development of AI technology, new opportunities, advantages, and real-world experiences in implementing it in organizations were shared with marketing experts through the presentation “From Generative AI to Agentic AI” and the discussion “Agentic AI in Marketing & PR.” At a time when the connection between technology and marketing is deepening, it is important to understand new technologies correctly and share experiences in implementing them in real applications between sectors.